I was recently doing some work for a client of mine, which involved liaising with the Social Media Managers of a couple of other companies and I thought to myself, ‘now there’s a job title that didn’t exist a few year’s back’! The opportunities for businesses to communicate with customers and potential customers, has completely changed in recent years. Known by terms such social networking and social marketing this goes way beyond advertising. It has become more of a two-way process to communicate with your customers and it can be very effective although it can also be extremely time-consuming!...
