Blog Archives

How To Create A Google Plus Business Page

November 21, 2011
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How To Create A Google Plus Business Page

Okay so you’ve had a look and decided to create a Google+ page for your business – you may have even seen our page here and thought ‘WOW’ I want one of those! Well the good news is that any business can create a Google+ page to promote their company, products and services. Once created you can then add the usual features like video and images, however, the great thing about Google Plus is that you can create ‘circles’ of people, and then follow them from your business page. This is a great feature, for example, say you create...

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How Do Online Internet Business Directories Make Money?

November 17, 2011
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How Do Online Internet Business Directories Make Money?

Okay so perhaps you’re a bit inquisitive and what to know if business directory sites make money, and if so, then how they do it.  Or perhaps you’re interested in starting your own business directory and want to know more about the potential revenue streams. Well first I’ll start out by saying that not all directories are the same.  Like most things in life there are varying levels of quality and service within this industry.  In short it can be distilled down into three categories: . 1. High Usage Sites, e.g. Yell and Tompson Local 2. Medium Usage Sites...

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Where’s The Best Place To Advertise My Wedding / Portrait Photography Business?

November 11, 2011
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Where’s The Best Place To Advertise My Wedding / Portrait Photography Business?

Great, you’ve landing on our little blog discussing the specifics of marketing and advertising a photography business. So you might be a seasoned photographer specialising in wedding photography,  and achieve most of your business form referrals / recommendations, and you’re now looking to get new organic enquiries via your website or from Google.  Alternatively, you may have just started your photography business and are now looking to get your site noticed on the major search engines like Google, Yahoo and Bing, and want to take advantage of free advertising. Well the good news is that the Internet is the...

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Should I Advertise My Company on Business Directory Sites post Google Panda in 2012?

November 9, 2011
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Should I Advertise My Company on Business Directory Sites post Google Panda in 2012?

So we’ve all heard about the Google Panda updates that were set live on Google Search earlier this year. In short, there have been three main releases (updates to algorithms) since April 2011 that have significantly changed the ranking of websites in the searches we action. For example, websites like eHow.com were on the loser list (pages displayed lower down in the results), whist Hub Pages (see one of our business directory articles on the site) was on the winners list (shown higher in the order).   So specifically how has this impacted the Business Directory sector? Well it’s a difficult...

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How can free advertising help your business in 2012?

November 2, 2011
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How can free advertising help your business in 2012?

Okay, now is the time to start planning your business strategy for next year, and this article is dedicated to helping you increase customer enquiries by exploiting free advertising opportunities in a time of an economic downturn. So we all know it’s been a tough few years for UK businesses due to the economic downturn, and boffins predict little sign of recovery in 2012, and are even talking about a possible ‘global recession’.  The situation continues to get worse around mainland Europe too, with the recent events in Greece and the knock-on impact to the Euro Zone – this will undoubtedly...

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Free Advertising in an Economic Downturn?

November 1, 2011
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Free Advertising in an Economic Downturn?

Okay, it’s not a secret that marketing budgets globally have taken a hit over the last couple of years due the economic downturn or ‘credit crunch’, however that shouldn’t mean you stop advertising your business, why not take advantage of free advertising! You may have already subscribed to the idea that free advertising is a waste of time and phases like ‘you get what you pay for’, ‘no such thing as a free lunch’, or even ‘you don’t get anything for free’ are true.  Well perhaps they are in most things in life, however, not so in terms of...

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Do people still use the good old Yellow Pages business directory?

October 3, 2011
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Do people still use the good old Yellow Pages business directory?

Firstly, the term ‘Yellow Pages’ is a globally recognised meaning for a telephone directory of companies.  In some countries the term is trademarked and the business is operated by the IP holder, however, in other countries like the USA, the name is not registered so many people can legally use the name with their business directory service. Specifically, in the UK the brand is owned and operated by Yell Group and is listed on the London Stock Exchange.  The company was originally owned by the GPO and later BT and set up the first directory in Brighton in 1966. ...

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How Can I Become My Own Boss In A Recession?

May 2, 2011
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How Can I Become My Own Boss In A Recession?

In these difficult economic times with the number of people out of work fast approaching 2.5m in the UK and 13.5m in the US, the competition for jobs is at an all-time high.  Job centres have queues out the doors, and HR managers have inboxes of applications the size of Snowdon! So what are the alternatives for people wanting to get back to work?  Well, there are lots of other options available to the dedicated job hunter.  This article gives an overview of the top three alternatives compared to working for someone else. Start You Own Business Despite what people...

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Advertising on Business Directories – Free Directory and Paid Directory Advertising

March 31, 2011
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Advertising on Business Directories – Free Directory and Paid Directory Advertising

Business directories are an important and valuable addition to your online marketing strategy. Not only do thousands of people search every day for businesses on their favourite free directory, but also the majority of business profiles on directories are indexed by Google and other major search engines. Should I advertise on free business directories? In a word, yes – links to these business directory adverts (business profiles) are shown when people action a generic search in Google, for example, a search for ‘Pubs’ in ‘Wapping’ currently displays all links to pubs in Wapping on business directories, e.g. Beer in the...

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The History Of Advertising…

December 16, 2010
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The History Of Advertising…

Advertising used to be such a simple affair – street peddlers used to promote their wares through the streets of London by shouting and bellowing in the street, and the Greeks used to shout out announcements of the sale of cattle and slaves.

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