Misc Posts

A Business Directory Is Not Just For Christmas!

December 6, 2011
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A Business Directory Is Not Just For Christmas!

Okay so we’re all familiar with the responsible message from the Dog’s Trust, ‘A dog is not just for Christmas’ – well the same principle applies online.  We don’t mean you need to take care of a virtual dog, no, what we mean is that you should take care of the online content that promotes your business, and make sure you update it regularly throughout the year. It’s at this time of year that business tends to slow down a bit, and as a business owner you have time to plan your strategy for next year.  So why not...

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Wampit® Launches Free Advertising Podcasts

December 5, 2011
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Wampit® Launches Free Advertising Podcasts

Wampit® has launched a free advertising podcast to its online marketing strategy.   iTunes users (iPod / iPhone / iPad) can now subscribe to the “Wampit® Podcast” to receive audio versions of the published articles on this blog. The following articles were published on the podcast at the end of November: How To Create A Google Plus Business Page? How Do Online Internet Business Directories Make Money? Should I Advertise My Company on Business Directory Sites post Google Panda in 2012? Over the next few months all archived articles will be repurposed and published in podcast format. To keep up-to-date with...

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How To Create A Google Plus Business Page

November 21, 2011
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How To Create A Google Plus Business Page

Okay so you’ve had a look and decided to create a Google+ page for your business – you may have even seen our page here and thought ‘WOW’ I want one of those! Well the good news is that any business can create a Google+ page to promote their company, products and services. Once created you can then add the usual features like video and images, however, the great thing about Google Plus is that you can create ‘circles’ of people, and then follow them from your business page. This is a great feature, for example, say you create...

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How Do Online Internet Business Directories Make Money?

November 17, 2011
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How Do Online Internet Business Directories Make Money?

Okay so perhaps you’re a bit inquisitive and what to know if business directory sites make money, and if so, then how they do it.  Or perhaps you’re interested in starting your own business directory and want to know more about the potential revenue streams. Well first I’ll start out by saying that not all directories are the same.  Like most things in life there are varying levels of quality and service within this industry.  In short it can be distilled down into three categories: . 1. High Usage Sites, e.g. Yell and Tompson Local 2. Medium Usage Sites...

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Where’s The Best Place To Advertise My Wedding / Portrait Photography Business?

November 11, 2011
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Where’s The Best Place To Advertise My Wedding / Portrait Photography Business?

Great, you’ve landing on our little blog discussing the specifics of marketing and advertising a photography business. So you might be a seasoned photographer specialising in wedding photography,  and achieve most of your business form referrals / recommendations, and you’re now looking to get new organic enquiries via your website or from Google.  Alternatively, you may have just started your photography business and are now looking to get your site noticed on the major search engines like Google, Yahoo and Bing, and want to take advantage of free advertising. Well the good news is that the Internet is the...

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How can free advertising help your business in 2012?

November 2, 2011
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How can free advertising help your business in 2012?

Okay, now is the time to start planning your business strategy for next year, and this article is dedicated to helping you increase customer enquiries by exploiting free advertising opportunities in a time of an economic downturn. So we all know it’s been a tough few years for UK businesses due to the economic downturn, and boffins predict little sign of recovery in 2012, and are even talking about a possible ‘global recession’.  The situation continues to get worse around mainland Europe too, with the recent events in Greece and the knock-on impact to the Euro Zone – this will undoubtedly...

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Do people still use the good old Yellow Pages business directory?

October 3, 2011
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Do people still use the good old Yellow Pages business directory?

Firstly, the term ‘Yellow Pages’ is a globally recognised meaning for a telephone directory of companies.  In some countries the term is trademarked and the business is operated by the IP holder, however, in other countries like the USA, the name is not registered so many people can legally use the name with their business directory service. Specifically, in the UK the brand is owned and operated by Yell Group and is listed on the London Stock Exchange.  The company was originally owned by the GPO and later BT and set up the first directory in Brighton in 1966. ...

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How Can I Become My Own Boss In A Recession?

May 2, 2011
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How Can I Become My Own Boss In A Recession?

In these difficult economic times with the number of people out of work fast approaching 2.5m in the UK and 13.5m in the US, the competition for jobs is at an all-time high.  Job centres have queues out the doors, and HR managers have inboxes of applications the size of Snowdon! So what are the alternatives for people wanting to get back to work?  Well, there are lots of other options available to the dedicated job hunter.  This article gives an overview of the top three alternatives compared to working for someone else. Start You Own Business Despite what people...

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Advertising on Business Directories – Free Directory and Paid Directory Advertising

March 31, 2011
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Advertising on Business Directories – Free Directory and Paid Directory Advertising

Business directories are an important and valuable addition to your online marketing strategy. Not only do thousands of people search every day for businesses on their favourite free directory, but also the majority of business profiles on directories are indexed by Google and other major search engines. Should I advertise on free business directories? In a word, yes – links to these business directory adverts (business profiles) are shown when people action a generic search in Google, for example, a search for ‘Pubs’ in ‘Wapping’ currently displays all links to pubs in Wapping on business directories, e.g. Beer in the...

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3 Common Business Advertising Mistakes People Make

January 18, 2011
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3 Common Business Advertising Mistakes People Make

1 – Not linking online adverts to their website… If a potential consumer is online looking for a business then they are online for a reason – it is their preferred method of searching and in making a decision on whether to contact that particular business.  If they find your advert, research has shown that they will want to stay online and look at your website – if you scrimp on this area (Weblinks are now very low cost in most directories), you risk the chance of that potential buyer moving to the next relevant business advert in your...

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