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Entrepreneurs are not what they used to be!

September 3, 2013
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Entrepreneurs are not what they used to be!

So what is an entrepreneur? I first came across the term ‘entrepreneur’ some 20 years ago as part of my A-level Economics course! I was taught that an entrepreneur was a rare business person and that the list of entrepreneurs was an extremely exclusive list of individuals with an extraordinary talent for global business, such as: Bill Gates, Richard Branson, Henry Ford, Ingvar Kamprad etc. I associated the word entrepreneur with global success and a role model for those seeking to build their won business.  It seems to me that nowadays, we use the term much more freely.  In...

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The importance of offering discounts for small businesses

July 20, 2013
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The importance of offering discounts for small businesses

How much discount is your small business prepared to offer? So here we go again, despite previous promises, I’m again talking about tough times for small businesses!  Wampit knows, that short-term thinking is a daily reality for many small business owners. New information has confirmed that many small and medium-sized businesses have become reliant on discounts in order to remain competitive and bring new activity into their businesses.  Does this sound familiar to you?  You may be one of the many small business owners who are offering increasing rates of discount in order to keep up with your competitors?...

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Cloud computing for small businesses.

July 1, 2013
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Cloud computing for small businesses.

The concept of cloud computing is only mildly interesting in a techie kind of way, but is has recently become more important to small business owners.  In fact, following a survey by IDN (International Data Corporation), 64% of small and medium sized businesses already use some form of cloud computing.  So what is cloud computing?  Cloud computing allows you to store data, systems and applications within a virtual area which is delivered to your computer (or laptop, phone, tablet etc) via the Internet.  Without getting too technical, it is simply a way of using an external server to run...

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Does your small business have a Social Media strategy?

June 9, 2013
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Does your small business have a Social Media strategy?

I was recently doing some work for a client of mine, which involved liaising with the Social Media Managers of a couple of other companies and I thought to myself, ‘now there’s a job title that didn’t exist a few year’s back’!  The opportunities for businesses to communicate with customers and potential customers, has completely changed in recent years.  Known by terms such social networking and social marketing this goes way beyond advertising.  It has become more of a two-way process to communicate with your customers and it can be very effective although it can also be extremely time-consuming!...

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The Small Business Bank.

May 28, 2013
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The Small Business Bank.

Is the ‘Small Business Bank’ good financial news for small businesses? At last, it sounds like there is some positive financial news for small businesses as recently the government has announced plans of a “small business bank”.   This comes at a time when latest official statistics show that in the last year one third of businesses that applied for a loan were rejected. This is all about finding a new way to lend money to businesses and the government taking action by offering the funding that the private sector is so unwilling to offer.  However, how this initiative will...

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What will ‘Settlement Agreements’ mean to small businesses?

April 24, 2013
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What will ‘Settlement Agreements’ mean to small businesses?

There has been a lot of media coverage recently concerning proposed changes in UK employment laws.  If you are unsure what these changes are about or what they will mean to you and your business, then you are reading the right article. Vince Cable, the Business Secretary is the force behind the changes.  The purpose of which, is to offer an easier process for small businesses to dismiss members of staff who are not performing in line with expectations.  This process will be known as Settlement Agreements (SA), and they will replace the existing Compromise Agreements. The goal of...

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Advertising Your Business At Christmas Time

December 15, 2011
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Advertising Your Business At Christmas Time

The festive season is one of the busiest times of the year for a lot of companies – especially those in the retail sector.   So it’s particularly important for companies to advertise their products and services to make sure they make the most of the seasonal opportunities. The following are two main marketing areas that are especially important to target during December: Promoting your discounts and offers on the Internet Promoting via email campaigns to your existing customers Advertising Your Discounts on The Internet Money is tight for a lot of people this year due to the current...

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The Secrets of Selling Business Directory Advertising – PART 1 PLANNING

October 25, 2011
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The Secrets of Selling Business Directory Advertising – PART 1 PLANNING

Have you ever met a business directory advertising salesperson confident that you were going to either reduce or even cancel your advertising, only to find yourself renewing or even increasing your advertising spend? As an ex-salesperson and ex-sales trainer for some of the largest global advertising businesses around, I have not only turned many customers from a ‘no’ to a ‘yes’ over the years but also helped many other salespeople to do the same.  How you ask?  Well, through the use of a proven, simple & effective sales process that helps to guide a customer through a logical thought...

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