Choice is always positive as it enables you to spread your budget across different mediums, perhaps to either gain greater marketing coverage or attract different target markets. However in the world of business advertising choice also creates a problem…
As a business owner and indeed as a general consumer, if you are looking at spending money on something and have many different options / choices available, ‘price’ starts to become the focus rather than what you are actually getting for your money.
We know this to be true through the explosion of comparison websites that have sprung up in the last few years giving the consumers the ability to compare prices across a whole range of sectors from insurance to utility rates, and even against an individual consumer product.
Whilst comparison sites like gocompare and moneysupermarket are incredibly useful for consumers, focusing on ‘price’ when it comes to business advertising can indeed have a negative impact on your return on investment (ROI).
Let’s put this in context – of course you can compare prices on a Sony Bravia 32” TV across many suppliers because it is what it is. However, considering ‘price’ as your main focus when looking at online business directories for example may mean that you end up advertising your business somewhere that is just not effective.
Please don’t assume when we are talking about focusing on ‘price’ that we are talking about business owners looking for the cheapest advertising medium – in many cases the opposite is true. There are still businesses that shy away from free online business directories as they (wrongly) feel that advertising can only be effective if it costs money – again focusing mainly on ‘price’.
For example, advertising on the Wampit® Business Directory is free. All advertisers can write a description about their business, add photos and even upload a video or link to their twitter account – but more importantly Wampit® gets over 120,000 business searches per month. So with statistics like these it’s difficult to find a reason why you wouldn’t want to list your business.
Why not have a look at the compare top 10 online business directories blog we have compiled and see what other business directories offer – like Wampit® they are trusted directories that operate a quality service. A few hours invested in this will really kick-start your viral marketing campaign in the new year.