How Do Online Internet Business Directories Make Money?

November 17, 2011
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How Do Online Internet Business Directories Make Money?

Okay so perhaps you’re a bit inquisitive and what to know if business directory sites make money, and if so, then how they do it.  Or perhaps you’re interested in starting your own business directory and want to know more about the potential revenue streams. Well first I’ll start out by saying that not all directories are the same.  Like most things in life there are varying levels of quality and service within this industry.  In short it can be distilled down into three categories: . 1. High Usage Sites, e.g. Yell and Tompson Local 2. Medium Usage Sites...

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Where’s The Best Place To Advertise My Wedding / Portrait Photography Business?

November 11, 2011
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Where’s The Best Place To Advertise My Wedding / Portrait Photography Business?

Great, you’ve landing on our little blog discussing the specifics of marketing and advertising a photography business. So you might be a seasoned photographer specialising in wedding photography,  and achieve most of your business form referrals / recommendations, and you’re now looking to get new organic enquiries via your website or from Google.  Alternatively, you may have just started your photography business and are now looking to get your site noticed on the major search engines like Google, Yahoo and Bing, and want to take advantage of free advertising. Well the good news is that the Internet is the...

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Should I Advertise My Company on Business Directory Sites post Google Panda in 2012?

November 9, 2011
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Should I Advertise My Company on Business Directory Sites post Google Panda in 2012?

So we’ve all heard about the Google Panda updates that were set live on Google Search earlier this year. In short, there have been three main releases (updates to algorithms) since April 2011 that have significantly changed the ranking of websites in the searches we action. For example, websites like eHow.com were on the loser list (pages displayed lower down in the results), whist Hub Pages (see one of our business directory articles on the site) was on the winners list (shown higher in the order).   So specifically how has this impacted the Business Directory sector? Well it’s a difficult...

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How can free advertising help your business in 2012?

November 2, 2011
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How can free advertising help your business in 2012?

Okay, now is the time to start planning your business strategy for next year, and this article is dedicated to helping you increase customer enquiries by exploiting free advertising opportunities in a time of an economic downturn. So we all know it’s been a tough few years for UK businesses due to the economic downturn, and boffins predict little sign of recovery in 2012, and are even talking about a possible ‘global recession’.  The situation continues to get worse around mainland Europe too, with the recent events in Greece and the knock-on impact to the Euro Zone – this will undoubtedly...

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Free Advertising in an Economic Downturn?

November 1, 2011
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Free Advertising in an Economic Downturn?

Okay, it’s not a secret that marketing budgets globally have taken a hit over the last couple of years due the economic downturn or ‘credit crunch’, however that shouldn’t mean you stop advertising your business, why not take advantage of free advertising! You may have already subscribed to the idea that free advertising is a waste of time and phases like ‘you get what you pay for’, ‘no such thing as a free lunch’, or even ‘you don’t get anything for free’ are true.  Well perhaps they are in most things in life, however, not so in terms of...

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The Secrets of Selling Business Directory Advertising – PART 1 PLANNING

October 25, 2011
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The Secrets of Selling Business Directory Advertising – PART 1 PLANNING

Have you ever met a business directory advertising salesperson confident that you were going to either reduce or even cancel your advertising, only to find yourself renewing or even increasing your advertising spend? As an ex-salesperson and ex-sales trainer for some of the largest global advertising businesses around, I have not only turned many customers from a ‘no’ to a ‘yes’ over the years but also helped many other salespeople to do the same.  How you ask?  Well, through the use of a proven, simple & effective sales process that helps to guide a customer through a logical thought...

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