Do people still use the good old Yellow Pages business directory?

October 3, 2011
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Do people still use the good old Yellow Pages business directory?

Firstly, the term ‘Yellow Pages’ is a globally recognised meaning for a telephone directory of companies.  In some countries the term is trademarked and the business is operated by the IP holder, however, in other countries like the USA, the name is not registered so many people can legally use the name with their business directory service. Specifically, in the UK the brand is owned and operated by Yell Group and is listed on the London Stock Exchange.  The company was originally owned by the GPO and later BT and set up the first directory in Brighton in 1966. ...

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How Can I Become My Own Boss In A Recession?

May 2, 2011
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How Can I Become My Own Boss In A Recession?

In these difficult economic times with the number of people out of work fast approaching 2.5m in the UK and 13.5m in the US, the competition for jobs is at an all-time high.  Job centres have queues out the doors, and HR managers have inboxes of applications the size of Snowdon! So what are the alternatives for people wanting to get back to work?  Well, there are lots of other options available to the dedicated job hunter.  This article gives an overview of the top three alternatives compared to working for someone else. Start You Own Business Despite what people...

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Advertising on Business Directories – Free Directory and Paid Directory Advertising

March 31, 2011
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Advertising on Business Directories – Free Directory and Paid Directory Advertising

Business directories are an important and valuable addition to your online marketing strategy. Not only do thousands of people search every day for businesses on their favourite free directory, but also the majority of business profiles on directories are indexed by Google and other major search engines. Should I advertise on free business directories? In a word, yes – links to these business directory adverts (business profiles) are shown when people action a generic search in Google, for example, a search for ‘Pubs’ in ‘Wapping’ currently displays all links to pubs in Wapping on business directories, e.g. Beer in the...

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3 Common Business Advertising Mistakes People Make

January 18, 2011
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3 Common Business Advertising Mistakes People Make

1 – Not linking online adverts to their website… If a potential consumer is online looking for a business then they are online for a reason – it is their preferred method of searching and in making a decision on whether to contact that particular business.  If they find your advert, research has shown that they will want to stay online and look at your website – if you scrimp on this area (Weblinks are now very low cost in most directories), you risk the chance of that potential buyer moving to the next relevant business advert in your...

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3 Common Misconceptions of Online Business Directories

January 18, 2011
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3 Common Misconceptions of Online Business Directories

1. If an online business directory is free it can’t be very good… WRONG – Free business directories promote themselves in many clever and cost effective ways across the Internet and business communities, enabling them to offer a free service to businesses.  They can generate revenue either via optional extras that a business can buy to enhance their free advert, through discrete banner advertising, or using a mixture of both.  In fact even the large established directories have recently changed their business models to enable various forms of free advertising. 2 – The higher cost online business directories must be better…...

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Comparing Business Advertising Directories

January 18, 2011
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Comparing Business Advertising Directories

Choice is always positive as it enables you to spread your budget across different mediums, perhaps to either gain greater marketing coverage or attract different target markets.  However in the world of business advertising choice also creates a problem… As a business owner and indeed as a general consumer, if you are looking at spending money on something and have many different options / choices available, ‘price’ starts to become the focus rather than what you are actually getting for your money. We know this to be true through the explosion of comparison websites that have sprung up in...

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