The Secrets of Selling Business Directory Advertising – PART 1 PLANNING

Tweet Have you ever met a business directory advertising salesperson confident that you were going to either reduce or even cancel your advertising, only to find yourself renewing or even increasing your advertising spend? As an ex-salesperson and ex-sales trainer for some of the largest global advertising businesses around, I have not only turned many … [Read more…]

Advertising on Business Directories – Free Directory and Paid Directory Advertising

Tweet Business directories are an important and valuable addition to your online marketing strategy. Not only do thousands of people search every day for businesses on their favourite free directory, but also the majority of business profiles on directories are indexed by Google and other major search engines. Should I advertise on free business directories? In … [Read more…]