Pretty much everyone has heard of 'social networking' or social media but how can you use it successfully for your business and which networks do you use? As a general rule I tell people to stick to three. Anymore and it becomes hard to manage for a small business.
This is the first in a series of post looking at online advertising and increasing your return. We'll cover all the common PPC platforms, and ad networks and buying ad space directly. This post starts at the most well known PPC platform, Google AdWords. Google started running this platform as we know it in early 2002 and it is now the dominant leader in the sector with a majority market share beating nearest rival Yahoo (previously named Omniture).
