Tweet The global economy is naturally all about buying and selling and as such advertising is the lifeblood of the economy. SME’s still tend to adopt more traditional forms of advertising such as directories, newspapers, radio ads etc as they are (generally) cost effective in comparison to their marketing budgets. However national and global brands … [Read more…]
This is the first in a series of post looking at online advertising and increasing your return.
We’ll cover all the common PPC platforms, and ad networks and buying ad space directly.
This post starts at the most well known PPC platform, Google AdWords. Google started running this platform as we know it in early 2002 and it is now the dominant leader in the sector with a majority market share beating nearest rival Yahoo (previously named Omniture).