Firstly, the term ‘Yellow Pages’ is a globally recognised meaning for a telephone directory of companies. In some countries the term is trademarked and the business is operated by the IP holder, however, in other countries like the USA, the name is not registered so many people can legally use the name with their business directory service. Specifically, in the UK the brand is owned and operated by Yell Group and is listed on the London Stock Exchange. The company was originally owned by the GPO and later BT and set up the first directory in Brighton in 1966. ...
