Tweet Firstly, the term ‘Yellow Pages’ is a globally recognised meaning for a telephone directory of companies. In some countries the term is trademarked and the business is operated by the IP holder, however, in other countries like the USA, the name is not registered so many people can legally use the name with their … [Read more…]
Tweet Choice is always positive as it enables you to spread your budget across different mediums, perhaps to either gain greater marketing coverage or attract different target markets. However in the world of business advertising choice also creates a problem… As a business owner and indeed as a general consumer, if you are looking at … [Read more…]
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