Posts Tagged ‘ business directory ’

Wampit® Business Directory Gives You More Free Advertising!

December 30, 2011
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Wampit® Business Directory Gives You More Free Advertising!

Wampit® is one of the UK’s favourite online business directories. It’s important for us to keep growing, coupled with providing  up-to-date and relevant processes / products.  This is in the pursuit of giving our customers the best possible service, and in turn generate quality sales enquiries for their business. So we’ve been working hard over the last few months reviewing our free and paid-for products on all our global sites against the following criteria: Relevancy Popularity Quality Performance The great news is that after completing this internal analysis, and also speaking to our customers, we have decided to move some...

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Advertising Your Business At Christmas Time

December 15, 2011
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Advertising Your Business At Christmas Time

The festive season is one of the busiest times of the year for a lot of companies – especially those in the retail sector.   So it’s particularly important for companies to advertise their products and services to make sure they make the most of the seasonal opportunities. The following are two main marketing areas that are especially important to target during December: Promoting your discounts and offers on the Internet Promoting via email campaigns to your existing customers Advertising Your Discounts on The Internet Money is tight for a lot of people this year due to the current...

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A Business Directory Is Not Just For Christmas!

December 6, 2011
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A Business Directory Is Not Just For Christmas!

Okay so we’re all familiar with the responsible message from the Dog’s Trust, ‘A dog is not just for Christmas’ – well the same principle applies online.  We don’t mean you need to take care of a virtual dog, no, what we mean is that you should take care of the online content that promotes your business, and make sure you update it regularly throughout the year. It’s at this time of year that business tends to slow down a bit, and as a business owner you have time to plan your strategy for next year.  So why not...

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How Do Online Internet Business Directories Make Money?

November 17, 2011
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How Do Online Internet Business Directories Make Money?

Okay so perhaps you’re a bit inquisitive and what to know if business directory sites make money, and if so, then how they do it.  Or perhaps you’re interested in starting your own business directory and want to know more about the potential revenue streams. Well first I’ll start out by saying that not all directories are the same.  Like most things in life there are varying levels of quality and service within this industry.  In short it can be distilled down into three categories: . 1. High Usage Sites, e.g. Yell and Tompson Local 2. Medium Usage Sites...

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Should I Advertise My Company on Business Directory Sites post Google Panda in 2012?

November 9, 2011
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Should I Advertise My Company on Business Directory Sites post Google Panda in 2012?

So we’ve all heard about the Google Panda updates that were set live on Google Search earlier this year. In short, there have been three main releases (updates to algorithms) since April 2011 that have significantly changed the ranking of websites in the searches we action. For example, websites like eHow.com were on the loser list (pages displayed lower down in the results), whist Hub Pages (see one of our business directory articles on the site) was on the winners list (shown higher in the order).   So specifically how has this impacted the Business Directory sector? Well it’s a difficult...

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Do people still use the good old Yellow Pages business directory?

October 3, 2011
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Do people still use the good old Yellow Pages business directory?

Firstly, the term ‘Yellow Pages’ is a globally recognised meaning for a telephone directory of companies.  In some countries the term is trademarked and the business is operated by the IP holder, however, in other countries like the USA, the name is not registered so many people can legally use the name with their business directory service. Specifically, in the UK the brand is owned and operated by Yell Group and is listed on the London Stock Exchange.  The company was originally owned by the GPO and later BT and set up the first directory in Brighton in 1966. ...

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3 Common Business Advertising Mistakes People Make

January 18, 2011
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3 Common Business Advertising Mistakes People Make

1 – Not linking online adverts to their website… If a potential consumer is online looking for a business then they are online for a reason – it is their preferred method of searching and in making a decision on whether to contact that particular business.  If they find your advert, research has shown that they will want to stay online and look at your website – if you scrimp on this area (Weblinks are now very low cost in most directories), you risk the chance of that potential buyer moving to the next relevant business advert in your...

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3 Common Misconceptions of Online Business Directories

January 18, 2011
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3 Common Misconceptions of Online Business Directories

1. If an online business directory is free it can’t be very good… WRONG – Free business directories promote themselves in many clever and cost effective ways across the Internet and business communities, enabling them to offer a free service to businesses.  They can generate revenue either via optional extras that a business can buy to enhance their free advert, through discrete banner advertising, or using a mixture of both.  In fact even the large established directories have recently changed their business models to enable various forms of free advertising. 2 – The higher cost online business directories must be better…...

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Display Live Twitter API Feeds In Your Business Advertising – Only On Wampit®

January 8, 2010
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Display Live Twitter API Feeds In Your Business Advertising – Only On Wampit®

Today saw the launch of ‘Twitter LIVE’ – an innovative and free additional advertising feature on the Wampit® UK business directory. When a business registers on Wampit® for their free advert, as well as being able to include images, text, and even video, they will now be able to add a ‘widget’ on their company profile that will display their latest ‘tweets’ directly from their Twitter account.

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