Just a quick blog to make sure you are thinking about what you want to advertise/promote.

Is it your business in its entirety or a specific part of your business?  This is very important as the content that you put in your advert will have an effect on the people that contact/don’t contact you.

Think about what you want to say in your advert, what you want to stand out.  Another reason why this is important is because, as with most advertising you only have a certain number of characters that you can use in your advert free or otherwise.  Therefore giving this some serious thought and planning before registering your business with a directory will help you have both a long and a condensed version of your business description which will help to save you time.