This is such an important area for businesses to consider, and could impact greatly on the number of potential customers you gain through your online business advertising. As this area is so important, I am going to get straight to the point: If you had a shop, would you stop passersby from entering unless they called you first, or alternatively expect them to have to ask around to find out how to get in? Of course you wouldn’t, however that is exactly what you will be doing if you do not place a link on your business advertising to...