1 – Not linking online adverts to their website… If a potential consumer is online looking for a business then they are online for a reason – it is their preferred method of searching and in making a decision on whether to contact that particular business. If they find your advert, research has shown that they will want to stay online and look at your website – if you scrimp on this area (Weblinks are now very low cost in most directories), you risk the chance of that potential buyer moving to the next relevant business advert in your...









