The global economy is naturally all about buying and selling and as such advertising is the lifeblood of the economy. SME’s still tend to adopt more traditional forms of advertising such as directories, newspapers, radio ads etc as they are (generally) cost effective in comparison to their marketing budgets. However national and global brands with multi million pound A&P budgets are increasingly looking for more creative and innovative ways to promote themselves and stand out in an increasingly competitive market place. Take the popular US magazine Entertainment Weekly for example, who debuted video advertising in its September 09 edition...
