Business Advertising – Videos and Other Rich Content Options…

Video Advertising

For online business advertising, I think rich content is more relevant than ever.  You can upload and use so many marketing/promotional materials with your online advertising, perhaps even some that you may not have even considered before.

Images are very important online, “a picture paints a thousand words” and all that, and most quality sites require that you have a digital image or logo to hand when registering.

I believe that “Video paints a thousand pictures”, and this has been backed up by the rapid growth in online video advertising.  Many sites offer video links although some well-known sites charge approx £1000 to have one professionally produced for your business.  There are only 2 innovative sites that offer a Free video upload for businesses: www.wampit.co.uk and BT Tradespace.  This means that any business can take their own short video clip, maybe of the inside of their pub/club, or their restaurant, or their showroom or even a specific product and upload it onto their advert as a link for Free…

Again, only www.wampit.co.uk and BT Tradespace offer the ability to upload a document as a link onto your free advert, i.e. a price list, menu or promotional brochure.  This is a fantastic opportunity to offer your potential customers more information about your business/service before they contact you.

Therefore in summary, try to pull together as much marketing/promotional material as you can before you start registering with online directories.  It will give you time to think about what you have and potentially what you could have, whilst making the process of registering much less stressfull.